Keep generous clear space. Do not stretch, recolor, fade, rotate, outline, or place the mark over a busy image.
OnlineBrowser modeAlerts optional
PHONE + WEB TOOLSQuick controls
View all ↗Pocket KitOffline + field toolsNotification PreferencesChoose topics + townsLaunch Price LabBuild an estimateMarketplaceHire + createResourcesGuides + checklistsFind CreatorsReviewed profilesCreator GigsPaid opportunitiesPost a GigScope + budget + datesIndustry JobsVerified CT openingsMy MarketplaceProjects + payouts
All site links
BRAND GUIDELINES + DOWNLOAD CENTER
Recognizably Connecticut. Clearly CT Video Services.
The production brand uses the approved Connecticut palette and Poppins system as its visual foundation, then adds a distinct CT Video Services wordmark, production language, imagery, and marketplace interface. CT Video Services is an independent business and is not a State of Connecticut agency.
01 / IDENTITY
One mark. One accountable production brand.
Use the complete CT Video Services lockup in owned interfaces and proposals. Use the standalone Connecticut “C” only where the business name is already visible, at small app-icon scale, or as a clearly decorative brand element.
Preferred app icon and favicon source. Preserve the approved blue, white negative space, and original proportions.
Use descriptive filenames, explicit dimensions, alt text, and a version suited to each platform.
02 / COLOR
Primary blue leads. Orange and red signal action.
The Connecticut guide identifies #3371E7 as the primary blue, with deeper blue shades for accessible support. Orange is the main accent; red is reserved for urgent status, validation, or limited emphasis—not decoration everywhere.
primary Blue
#3371E7RGB 51 113 231CMYK 90 48 0 0Pantone 285midnight Blue
#00214DRGB 0 33 77CMYK 100 90 38 42deep Blue
#003D9CRGB 0 61 156CMYK 100 87 4 0soft Blue
#C6D4FBRGB 198 212 251CMYK 19 12 0 0orange
#F27124RGB 242 113 36CMYK 0 69 98 0gold
#FAAA19RGB 250 170 25CMYK 0 38 100 0red
#D8343ERGB 216 52 62CMYK 9 94 79 0dark Red
#94343ERGB 148 52 62CMYK 29 89 69 23white
#FFFFFFRGB 255 255 255CMYK 0 0 0 0Poppins for headline and copy
- Poppins SemiBold for strong headlines and navigation.
- Poppins Regular for body copy, forms, captions, and long reading.
- Arial is the system fallback when Poppins cannot load.
- Never substitute the lettering inside an approved logo.
Real Connecticut production
- Prioritize owned client-approved production, creator, venue, equipment, and local imagery.
- Show the people, process, place, and result—not generic equipment alone.
- Never fabricate a creator, customer result, review, job, event, or partnership.
- Use model releases, source credits, license records, and accessible alternatives.
Capable, direct, and honest
- Lead with the buyer’s outcome and the creator’s real opportunity.
- Make the next step obvious without guaranteeing dates, jobs, earnings, rankings, or results.
- Explain production details only when they help a decision.
- Use plain language, descriptive links, and visible privacy boundaries.
06 / APPLICATIONS
One system across quotes, creators, campaigns, and production.
Multi-Camera Production Plan
Hartford, Connecticut • Example only
CTV-EXAMPLE-001 / REV 1Creator name appears here
Real profile information appears only after creator consent and owner review.
EXAMPLE — NOT A LIVE PROFILEHire Connecticut creators.
One project. Reviewed fit. Clear deliverables.
EXAMPLE CREATIVEAPPLICATION LIBRARY
Examples for screen, print, video, and partner use.
Every sample below is a design demonstration—not a real customer, creator, campaign, booking, review, or performance claim.
Jason Allen Card
Connecticut Production
(203) 512-8339
One live story.EXAMPLE
Speaker NameRole • Organization
EXAMPLEDeliver.Connecticut production system
CREATOR DAYExample event title • not scheduled
production plan.Start with Price LabEXAMPLE
07 / DOWNLOADS
Use the current approved files.
These downloads preserve the deployed brand identity. Partner and creator use does not imply government affiliation, endorsement, a paid opportunity, or permission to alter the Connecticut mark.